"The safety and efficacy of the vaccine needs to be part of the communication from the very beginning," Dr. Baruch Fischhoff told our COVID-19 vaccine seminar attendees on October 20. Dr. Fischhoff is Howard Heinz University Professor in the Institute for Politics and Strategy, and Engineering & Public Policy at Carnegie Mellon University. He was one of four panelists who spoke at the seminar. Read more from the Pittsburgh Business Times' coverage of the seminar here.