CP3 Faculty Affiliate Dr. Utibe Essien, a health equity researcher, spoke with CNN about continuing racial disparities in Covid-19 vaccination rates. "It's not just the Black doctor, it's not just the barber, it's not just the pastor, kind of these traditional folks who have been the big messengers. We have to be broad," he said. "It's investing in folks who know the neighborhood, the small-store owner who gets to see all the 12- to 15-year-old kids come through the store getting snacks before they head off to school." Dr. Essien's words and work remind us that working for health equity must involve the whole community in order to work for the community.